Ammar Idlibi was born is Damascus, Syria. He obtained medical degrees in Syria, Boston, and Connecticut. Today, he operates three pediatric dental practices in Connecticut.
Positioning is, without a doubt, a buzzword in advertising. However, it is also a legitimate marketing concept that you need to carefully consider.
One of the definitions of positioning is controlling how your patients feel about your practice in comparison to other dental practices that compete for their attention.
Dr. Idlibi insists that the best business names telegraph what the business does in a simple and straightforward way. He called his practice Kids Dental Care. The sugar-free sweet drink he invented was called Healthy Sweet.
This may sound like something not worth mentioning, but start looking at the medical practices and businesses in your area and notice how many names do not instantly communicate what the business offers or does.
Consider Emergency Dental or Kids Dental Care. Both are the names of dental practices. However, they target completely different prospects. When you are developing the name for your practice, think in terms of communicating a message that will give you a marketing advantage.
Another great example of smart positioning is a book by Dr. Bill Dorfman called Billion Dollar Smile. Dr. Dofrman is a cosmetic dentist from Los Angeles, California. Can you identify the message about Dr. Dorfman’s positioning and prices from the name of his book?
Ammar Idlibi recommends spending some time and putting some thought into the name and positioning of a dental practice. While a practice can be successful without a great name, one has to wonder how much more successful a dental practice can be with a clear, well-defined identity.
