Sunday, 3 April 2016

Ammar Idlibi - SEO Basics For Your Website

As the owner and operator of 3 successful dental practices, Ammar Idlibi has long understood the importance of the web in the modern marketing landscape. He notes that many dental professionals don’t do the basics of search engine optimization, which leads to them failing to get the site in front of as many people as possible. He offers the following tips for people who are looking to pull in more conversions from their site.

Focus on Local
There is no point trying to target national keywords if you own a local dental practice, so you should instead narrow things down so that you are only targeting keywords relevant to the people in the area that you practice. Adjust your Title Tags, Meta Descriptions, Headers and Image Alt tags to focus more on the local area.

Offer Useful Content

The content on your site is going to play a large part in determining whether or not a visitor stays on it for an extended period of time. As such, you need to do your best to offer content that is useful and establishes you as an authority in the field. Make sure to draw upon your own expertise, incorporate keywords and include a call to action at the end of each piece.

Speed Things Up
While it may be tempting to use high quality images and design a website with high-end connections in mind, Ammar Idlibi notes that it is best to make your site as accessible as possible. This means it needs to cater to people on slower connections. Better yet, the page loading speed of the site is also a ranking factor in most search engines, so this serves a practical purpose beyond accessibility.