Monday, 25 July 2016

Ammar Idlibi - How To Position Your Dental Services To Attract The Customers You Want

Ammar Idlibi was born is Damascus, Syria. He obtained medical degrees in Syria, Boston, and Connecticut. Today, he operates three pediatric dental practices in Connecticut.

Positioning is, without a doubt, a buzzword in advertising. However, it is also a legitimate marketing concept that you need to carefully consider.

One of the definitions of positioning is controlling how your patients feel about your practice in comparison to other dental practices that compete for their attention.

Dr. Idlibi insists that the best business names telegraph what the business does in a simple and straightforward way. He called his practice Kids Dental Care. The sugar-free sweet drink he invented was called Healthy Sweet.

This may sound like something not worth mentioning, but start looking at the medical practices and businesses in your area and notice how many names do not instantly communicate what the business offers or does.

Consider Emergency Dental or Kids Dental Care. Both are the names of dental practices. However, they target completely different prospects. When you are developing the name for your practice, think in terms of communicating a message that will give you a marketing advantage.

Another great example of smart positioning is a book by Dr. Bill Dorfman called Billion Dollar Smile. Dr. Dofrman is a cosmetic dentist from Los Angeles, California. Can you identify the message about Dr. Dorfman’s positioning and prices from the name of his book?

Ammar Idlibi recommends spending some time and putting some thought into the name and positioning of a dental practice. While a practice can be successful without a great name, one has to wonder how much more successful a dental practice can be with a clear, well-defined identity.

Tuesday, 19 July 2016

Ammar Idlibi - What You Need To Grow A Successful Dental Practice

Ammar Idlibi came to the United States as an immigrant student at the age of twenty-three, barely speaking English. Today, he is a successful pediatric dentist who runs three dental practices. Dr. Idlibi holds degrees from Tufts University and the University of Connecticut School of Dental Medicine and is a Certified Diplomate of the American Board of Pediatric Dentistry.

He believes that becoming a successful dentist and opening several practices requires total commitment, decision, and determination. To achieve success, you need to keep faith in this commitment. You need to develop and grow attitudes, behaviors, and habits that are very different from most of the dentists you’ve known.

You also have to cut down on spending time with people who are not supportive of your multi-practice ambitions.

Another way to look at success is in terms of passion. The most successful dentists are not just doctors. They are business people, marketers, speakers, entrepreneurs, and inventors. They are involved not with just their businesses, but also with entrepreneurship in general. They are active in their communities and associations. They are in love with business and marketing, and they are excited about new knowledge, techniques, and skills.

This is why you want to belong to coaching programs and not just those limited to the field of dentistry. You want to be surrounded by like-minded people who support and encourage you.

Ammar Idlibi himself is a regular speaker at the meetings of the American Academy of Pediatric Dentistry. Over the course of his career, he has presented many seminars to his colleagues and served as a mentor to young dentists.

Monday, 11 July 2016

Ammar Idlibi - Tips about Dental Practice Employees

As the owner of three successful pediatric dental practices that employ more than forty people and pay over two million dollars in wages and salaries annually, Ammar Idlibi is not only an experienced dentist, but also a successful businessman and entrepreneur.

Building a successful dental practice is impossible without finding, hiring, and managing the right people, yet most dentists have zero ability to identify and hire great employees. In most cases, a dental practice has a staff of five to fifteen people. Because this number isn’t big, every person on the team is very important, even if this person’s sole responsibility is to answer the phones. Their contact with prospects and patients on the phone directly influences first-time business, repeat business, and referrals. 

A successful dental practice is an attitude-driven business. If you have a person with a negative attitude on your team, it will impact how many patients you have and how they feel about your practice.

The only surefire path to building a successful practice is having smiling, happy, enthusiastic people working in your practice, willing and eager to do their jobs better.When it comes to the performance of your employees in your practice, you can only expect what you inspect. Building a pediatric practice is impossible if you don’t know your numbers. You also need to set team goals and work on them.

Ammar Idlibi recommends the following when it comes managing your staff: identify, reward, and motivate. Weed out the people who do poor work. Identify champions. Develop, involve, reward, and motivate them to do an even better job.